Crucial Attribution and Targeting Tools
The Covid-19 pandemic has changed so many aspects of business – possibly for good – and marketing is no exception. With the dramatic pivot to working and learning from home, consumer behavior hardly...
View ArticleAs Political Messaging Shifts to CTV, Email Backs Up Campaigns
The 2020 election is days away. This year’s election is like none other for many reasons. From a marketing perspective, it’s unique when compared to previous years because of Connected TV (CTV). This...
View ArticleVerizon and Catalina Partner to Power Online-to-offline Attribution
For today’s brand marketers, every second counts. This has always been true, but it’s especially apparent in 2021, as CPG brands work around the clock to keep up with constant changes in consumer...
View ArticleMarketers, We Need More Accurate Attribution Modeling
Imagine you’re at an amusement park. For the price of three hats in a normal store, you buy one silly hat that you probably won’t wear again. Why did you buy it? Maybe because the sales clerk...
View Article3 Ways to Move Past SKAdNetwork
We often refer to media years as being “the year of mobile” or “the year of programmatic.” It appears that 2021 — and, arguably, 2022 — will be coined “the year of attribution.” It’s remarkable how...
View ArticleClosing the Attribution Loop
Before the evolution of digital media, marketing and sales teams obtained leads and sales through traditional forms of marketing such as print, television, radio, and billboard ads, as well as word of...
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